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The little description above is sufficient to clarify that developing an app this feature-rich is no child’s game.

This innovative feature won the app more user engagement, so much so that just within six years of its launch over 28 million personal magazines were created by the users of the app! Other than the personalization of content, the app also facilitates the customization of language, and at present, it offers content in more than 20 languages. Other than AI-empowered personalized feeds, the app also lets users create personal magazines out of the stories they saved for later. The simple flipping feature makes the app more engaging and captivating, making it easy for the users to catch up on everything they’re interested into without ever feeling drowned by the information. The name of the app comes from its intuitive functionality of ‘flipping’ the stories from feed to personalized magazines. As of the publication date of the post, the app already is boasting over a million active users on Android devices and over two hundred thousand on Apple ones.

The sources from where the app collates content are already quite popular among their respective base of users, the additional value of personalization makes it an instant hit among a greater user base. First launched in July 2010, the app became popular soon after owing to its captivating concept.